Custom web application integrates marketing communications

Different systems per location

The menu and publicity screens, promotions and music in the restaurants were controlled by different systems and had to be handled by the local restaurant.

Automatic control from a central point

Quick was looking for an integrated solution in which all screens and the music in the restaurants (individually or in group) could be directed from a central point via internet. The content had to continue to play autonomous also when the internet connection would be lost.

Time saving and uniformity with custom software

Coteng developed an application for the central marketing department.

Via this application the user:

• can determine what should be shown on a certain screen, in a certain restaurant, at a certain time with or without sound / music
• can plan videos, photos, presentations, live images, scrolling text or combinations thereof.

In this application the different types of content and the music are combined into a playlist that can be previewed immediately and can be published in a schedule per week.

To prevent screens going black when the internet connection drops out - what happens with traditional streaming technology - content for a full schedule on the local screens are buffered and repeated until new content is available.

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